How to keep display ad A/B testing from blowing up in your face
This guest post is by Myles Younger, co-founder of Canned Banners. Canned Banners provides a platform and tools for automating and streamlining display ad design. Follow the company on Twitter at...
View ArticleCure Your SEM Blues with this 4-Step Account Audit
This guest post is by Richard Conn, Account Director of DataPop. DataPop's mission is to make marketers lives easier and give them the technology they need to build ads that people love to click on....
View ArticleEasy Wins
The following is a guest post by Rishi Shah, CEO of Digioh and 500 Startups Mentor. Join his newsletter and get his eBook "10 Paying Customers in 10 Days" for free. Easy Wins I like to win. I like to...
View ArticleGetting The Most Out of Display Advertising
This is a guest post by Caroline Watts, Marketing Manager at ReTargeter. Display advertising is an established digital marketing tactic, but lately it???s gotten a bit of a bad rap. But display...
View ArticleThe Largest Driver of Revenue that the Most Successful Advertisers Implement...
This is a guest post by Elizabeth Yin, CEO & Co-Founder of LaunchBit. I was curious to know what the difference was between the most successful and the least successful advertisers. So, I analyzed...
View ArticleForging Ahead With Multichannel Competitive Intelligence In The Age Of Big Data
This is a guest blog post by Jason Warnock, Vice President Market Intelligence and Measurement of Yesmail Interactive. Marketing is like a newborn; it demands constant attention, it manages to surprise...
View ArticleAre You Measuring the Right Metrics?
This is a guest post by Phil Frost, Co-Founder of Main Street ROI I had a frustrating call the other day with a private client when we were reviewing his advertising campaign. He was venting about the...
View ArticleProduct Listing Ads: The Power of Segmentation
This is a guest post by James Kelly, Senior SEM Analyst of National Positions. Product Listing Ads have grown immensely in popularity over the last year and many articles have been written detailing...
View ArticleSeven Smart Standards for Google Shopping
This is a guest post by Jacques van der Wilt, the founder of WordWatch and DataFeedWatch. Google Shopping replaced the free Google Product Search in October 2012. If you look at a Product Listing Ad...
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